EA removed a FIFA microtransaction ad that was aimed at kids

EA has pulled an ad that marketed FIFA microtransactions to kids in UK toy store Smyths’ magazine. The ad suggested children “use FIFA Points to open packs,” through which they receive a random selection of players in the Ultimate Team (FUT) mode. FI...

source https://www.engadget.com/ea-fifa-loot-box-ultimate-team-151637620.html